The Application of PBL in the Course of Advertising Creatives and Planning
Abstract
PBL is also known as Project-Based Learning or Problem-Based Learning.It is a practical teaching method characterized by problem driven,student led,group integration and reflective evaluation.PBL(Project-Based Learning)is in line with the characteristics and industry models of advertising majors.Based on the definition,characteristics and process of PBL(Project-Based Learning),combined with the course design of“Advertising Creatives and Planning”,this paper explains the application of PBL in the course.
Keywords
PBL;Advertising creatives and planning;Practice teaching
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DOI: http://dx.doi.org/10.18686/ahe.v7i30.10991
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