Construction of Dynamic Propagation Model of Yunnan-related Online Public Opinion under the Background of Media Convergence

Abstract

In the new network environment, the network public opinion related to Yunnan has undergone great changes in the characteristics of its data quantity, complexity, generation speed and other characteristics. In view of the trend of repeated dissemination of many hot public opinions in Yunnan Province, and the role of users’ emotions and emotions in the process of information dissemination, this paper establishes an E-SILR dynamic communication model in line with the characteristics of public opinions in Yunnan Province based on the systematic study of the whole process of public opinion circulation dissemination in Yunnan Province. The study found that the transition from infectious to latent was greater on social media.