Research on the Improvement of Employability of Accounting College Students Based on Questionnaire Survey and Factor Analysis

Abstract

In 2022, the number of college graduates in China exceeded 10 million for the first time, facing greater employment pressure. Multiple unexpected factors bring difficulties to the employment of college graduates. In the face of severe employment situation, how to improve the employability of college graduates in 2022 is particularly important. The 2023 edition of the Employment Blue Book “2023 China Undergraduate Employment Report” makes an in-depth analysis of undergraduate students’ graduation direction, employment structure, employment quality, career development, further studies, fl exible employment, ability to achieve, and satisfaction with the university. It can be seen from the report that undergraduate employability includes not only professional knowledge and skills, but also many qualities such as innovation, communication and teamwork. Taking the accounting graduates of Guangzhou Huali University in 2023 as the research object, this paper uses questionnaire survey and factor analysis to comprehensively evaluate the employability of undergraduate graduates, so as to fi nd out the path to improve the employability of undergraduate students and lay a solid foundation for their career.