Based on the Development Orientation of China’s Traditional National Sports Culture in the New Era

Abstract

Through literature analysis and empirical research, this paper examines the development orientation of Chinese traditional national sports culture in the new era. Through the combing and analysis of relevant literature, the paper obtains the value and development of traditional Chinese national sports culture in the new era. Research results show that the use of market media to improve the propaganda effectiveness, build cross-regional communication sharing mechanism and build talent training base, can expand the national traditional sports culture influence and popularity, to training and selection of excellent traditional sports culture coaches and researchers, improve their professional quality and teaching level, build talent team. It is of great practical significance to promote the development of national traditional sports culture and to promote social unity, national health and economic prosperity.