Exploration of Ceramic Product Design Methods Based on Storytelling

Abstract

Ceramic, as an ancient and quintessential cultural heritage, has its unique imprint in every era. In order to better align with the modern market and explore the storytelling elements of traditional culture, it is presented in an innovative design method that combines tradi-tion and modernity. This article innovates design based on product styling, decoration, and functionality, incorporating storytelling elements to express their culture and story ideas. The application of storytelling in ceramic product design has market development potential, which can enhance people’s understanding of traditional culture and storytelling products, stimulate emotional communication through interactive means, and promote consumers’desire to purchase.