Research on the Management Strategy of Network Public Opinion in Media Art Colleges and Universities in the Context of Convergent Media

Abstract

With the advent of the era of convergent media, the infl uence of online public opinion on colleges and universities is increasing. As an important base for cultivating media talents, media art colleges and universities are facing greater challenges in the management of online public opinion. This paper analyzes the characteristics and current situation of online public opinion in media art colleges and universities in the context of convergent media, and puts forward corresponding management strategies, in order to provide reference for the management of online public opinion in colleges and universities in the new era.