Research on the Connection Between Talents Cultivation in Business English Major in Colleges and Universities and Needs of Enterprises

Abstract

In the era of globalization, Business English is as an important branch of foreign language education in colleges and universities, so it needs to innovate the talent cultivation mode according to its professional characteristics, and its key element is “matching the needs of enterprises”. The theme of the paper is how to cultivate new-age talents with solid language skills and the ability to fl exibly cope with the challenges of international business through educational innovation. In the process, colleges and universities should follow the principle of student-oriented teaching, focus on improving students’ practical ability while strengthening the cultivation of cross-cultural communication, international market analysis, English business negotiation and other aspects of the ability, in order to lay a solid foundation for the smooth employment of students in the future. Based on this, I combine my own experience to give a few feasible teaching suggestions, in order to provide new teaching ideas for colleagues in the education sector.