Reflections on the Nationalization and Personalization of Chinese Animation

Abstract

Since its birth in the 20s of the 20th century, Chinese animation has gradually fallen into a trough and entered a period of confusion after experiencing the initial glory. In the past decade, with the development of the animation industry and the continuous progress of network communication technology, Chinese animation has shown a vigorous development trend. Starting from the discussion of nationalization and personalization in animation creation, this paper analyzes the current situation of Chinese animation by expounding the main types and characteristics of Chinese animation, and discusses the future development direction of Chinese animation.