The Value Excavation and Promotion and Inheritance of Sichuan's Red Financial Cultural Value

Abstract

Sichuan is an old area of red revolution and an important origin of red fi nance. The value and development potential of red fi nancial culture are huge. The article studies the history and value of red fi nancial culture, the current situation of excavation and promotion of red fi nancial culture in Sichuan, and proposes ways to promote its value by integrating red fi nancial culture into ideological and political education classes, integrating it into corporate culture construction, and creating red fi nancial culture tourism products. This study also has reference signifi cance for the improvement of cultural soft power and the development of cultural industries.