An Analysis of Teaching Reform Countermeasure for E-commerce English in Colleges and Universities under the Background of Cross Border E-commerce

Abstract

This paper mainly analyzes the teaching reform of e-commerce English in colleges and universities under the background of cross-border e-commerce.Firstly,it analyzes the current situation of e-commerce English teaching in colleges and universities under the background of cross-border e-commerce.Secondly,it discusses the countermeasures of e-commerce English teaching reform in colleges and universities from three aspects:clarifying the training objectives of students’English ability,updating teaching content and optimizing teaching methods.Finally,it points out the problems that should be paid attention to in the teaching reform of e-commerce English in colleges and universities,and hopes to provide an eff ective reference for the reform of e-commerce English teaching in colleges and universities under the background of cross-border e-commerce to improve the quality of e-commerce English teaching.