The Cultivation of Intercultural Communication Skills in Business English Teaching in Colleges and Universities

Abstract

With the continuous improvement of China’s international status, the cultivation of intercultural communication ability has gradually become a priority in higher education, especially in the teaching of business English courses. The core of this competence lies in fl uent language expression, accurate information transfer, and in-depth understanding of communication patterns, values and behavioral habits in diff erent cultural contexts. Based on this, the paper focuses on the mechanism of cultivating intercultural communicative competence in business English education in colleges and universities, aiming to comprehensively improve students’ communicative competence in multicultural contexts through innovative teaching methods and curriculum design, which is provided for reference.