Research on Guiding College Graduates to Grassroots Employment from the Perspective of “New Farmers”

Abstract

The term “new farmers” was fi rst reported in 2005, and similar terms such as “urban returnee youth” and “returnee entrepreneurs” have been used to summarize the returnees who have migrated from the cities to the countryside to engage directly or indirectly in the cause related to agriculture, rural areas and farmers. The “new farmers” is a product of the Internet empowering the “Three Rural Issues”, a new group of farmers, and the development and growth of this group has opened up new ideas for promoting the employment and entrepreneurship of college graduates. As the occupational characteristics of “new farmers” are highly coupled with the potential of college students, guiding them to into “new farmers” can not only eff ectively alleviate the employment pressure on college graduates and realize their personal value, but also has far-reaching signifi cance in realizing rural revitalization and promoting agricultural modernization.