On the Development Path of Modern Track and Field Events under Sports Economic Benefits

Abstract

In recent years, with the acceleration of digitalization and globalization, track and fi eld events are facing unprecedented development opportunities and challenges. The economic benefi ts of the event are not only refl ected in the direct fi nancial income, but also aff ect the relevant industrial chain, local economy and international brand image. In view of this, this paper aims to explore the development path of modern track and fi eld events under the economic benefi ts of sports, first of all, analyzes the direct contribution of track and fi eld events to the economy, including the stimulation of the local economy, the long-term impact of brand value on the economy, and the economic effects of the relevant industrial chain. Secondly, it focuses on the modernization strategies of event management, including digital transformation, brand building, revenue diversifi cation, and the importance of international cooperation, aiming to reveal how these strategies work together to improve the overall development and long-term sustainability of the event.