Research on User Behavior and Market Laws of Online Live Streaming Platforms

Abstract

With the rapid development of internet technology, online live streaming platforms have become an important part of today’s society. This study aims to explore user behavior on these platforms and its impact on market laws. This paper first analyzes the characteristics and behavior patterns of users on these platforms, including their motivations for participation, viewing preferences, and interaction modes. Then, it delves into how user behavior aff ects market trends, covering aspects like advertising revenue models, content innovation strategies, and competitive landscapes of the platforms. Finally, based on an analysis of user behavior and market laws, the paper proposes development strategies and market adjustment suggestions for live streaming platforms.