Brief Analysis of Product Packaging Visual Design Points Based on VR Technology

Abstract

The emergence of VR technology provides a new idea for the packaging visual design of products. In the traditional packaging design process, designers often rely on two-dimensional graphic design means, such as paper, ink and so on. However, this design approach often fails to fully show the true face of the product, nor can it provide a full range of visual experience. VR technology can provide a new way of packaging visual design, it can simulate the real environment, provide consumers with an immersive experience, so that consumers can be more intuitive, more comprehensive understanding of the product.