Elevating E-Commerce Dynamics: The Impact of Augmented Reality (AR) via Graphic Design in Amazon Retailing
Abstract
As Amazon’s net sales surge to unprecedented heights, competition among sellers intensifies, necessitating innovative approaches to stand out. This article explores the integration of Augmented Reality (AR) via graphic design in Amazon Marketplace to connect with customers effectively. AR, with its ability to overlay digital information onto the real world, offers unique interactive experiences. The discussion delves into key applications, including 3D product models, interactive product demos, virtual tryons for apparel, virtual placement and scaling for furniture, and AR advertising. Each application aims to enhance customer engagement, reduce uncertainties, and differentiate sellers in the fiercely competitive online market.
Keywords
Augmented Reality; Amazon Marketplace; 3D Product Models; Interactive Product Demos; Virtual Try-Ons; Virtual Placement and Scaling; AR Advertising
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DOI: http://dx.doi.org/10.18686/ahe.v7i33.11971
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