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Research on the Teaching Reform of “Videoization of Tradi_x005ftional Culture Courses” under Big Data

Zhiqing Fu, Dapeng Ning

Abstract


Traditional Chinese culture has given the Chinese nation great vitality and cohesion, and is also an important source of cultural
self-confidence for generations of Chinese people. While the ideological education of contemporary college students, the promotion and inheritance of traditional culture is also essential. Taking the dynamic class as the communication carrier, introducing traditional culture and its
cultural connotation in the form of micro-documentary, film and television advertisement, small video, etc., making full use of the new media
platform, the material carrier of traditional culture is converged and disseminated through the microblogging, WeChat, Today’s Headlines,
APP, Tiktok and other big data, under the support of big data integration technology, researching the new breakthrough of traditional culture
in the video dissemination teaching mode. With the support of big data integration technology, the study of new breakthroughs in traditional
culture in the teaching mode of video dissemination can enrich the teaching curriculum and cultivate new talents in line with the requirements
of social development, which not only can be applied and promoted in teaching, but also reflects the new exploration of new media on the
dissemination of traditional culture.

Keywords


Traditional culture; Video communication; Curriculum teaching

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References


[1] Xinhua News Agency. The General Office of the Communist Party of China Central Committee and the General Office of the State

Council issued the “Opinions on Implementing the Project of Inheriting and Developing Excellent Traditional Chinese Culture”.

[2] Zhang Dainian. Introduction to Chinese Culture [M]. Beijing: Beijing Normal University Press, 2004:5.

[3] [Australia] Jeff Lewis. Basic Theory of Cultural Studies [M]. Beijing: Tsinghua University Press, 2012:15.

[4] Wu Yumin. Invisible Network: A Perspective on Traditional Chinese Culture from the Perspective of Communication Studies. Bei_x005fjing: International Culture Publishing Company, 1988:205.

[5] Li Zonggui. On the Connotation of Excellent Traditional Chinese Culture [J]. Academic Research. 2013, (11): 35.

[6] Pang Pu. Cultural Tradition and Traditional Culture [J]. Scientific Chinese, 2003, (4): 18.




DOI: http://dx.doi.org/10.18686/ahe.v6i34.12083

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