Research on Traditional Cultural Communication Strategies in Chinese Style Games

Abstract

Traditional culture is the precious wealth of a country and a nation,and carries rich wisdom and historical accumulation. With the rapid development of the game industry,the combination of traditional culture and games has become a topic of great concern.As an attempt to pursue the expression and dissemination of Chinese traditional culture,Chinese style games are gradually becoming one of the favorite game types of players.However,in the process of the development of Chinese style games,how to spread traditional culture scientifi cally and effectively has become an urgent problem to be solved.The purpose of this study is to explore the communication strategies of traditional culture in Chinese style games,and to provide useful references for relevant game developers and cultural inheritors.