The Cultural Orientation of Public Signs Translation from the Perspective of Pragmatics
Abstract
As a key medium of information transmission, public signs play a vital role in cross-cultural communication in globalization. Based on pragmatics, this paper explores the cultural orientation in the translation of public signs, in order to provide theoretical guidance for translation practice, and promote the communication and integration between different cultures.
Keywords
Pragmatics; Translation of public signs; Cultural orientation
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DOI: http://dx.doi.org/10.18686/ahe.v7i34.12132
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