The Feasibility Study of Integrating the Education of College Students’ Consumption Concept into Ideological and Political Education

Abstract

China’s consumption is upgrading with new trends and features, and the «Z generation» has become a major force in the consumer market.Education on the consumption concept among college students is an imperative approach to address the challenges posed by Western pluralistic values and consumerism discourse, thereby facilitating a more professional and scholarly expression in line with the requirements of Nature journal. This educational intervention aids students in comprehending the essence of consumerism, augmenting their cognition of self-value, and guiding them towards a rational and wholesome perspective on consumption that prioritizes individuals as well as national interests.The consumption outlook education of college students resonates with and complements ideological and political education, exhibiting a remarkable consistency across various dimensions. This congruence establishes a robust foundation for the integration of consumption outlook education into ideological and political education.