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Exploring the Implementation Path of Cultivating Intercultural Communication Skills in Business English

Xinyang Tang

Abstract


With the acceleration of globalization, the importance of intercultural communication skills in the field of business is becoming increasingly prominent. Intercultural communication skills are one of the essential professional qualities that students majoring in Business English must possess. However, many universities neglect the cultivation of students’ intercultural communication skills in their teaching. This thesis aims to analyze the connotation of intercultural communication skills, combine with the innovation of teaching Business English in universities, and explore the practical path of cultivating intercultural communication skills. By studying the application of intercultural communication skills in the field of Business English, this thesis aims to provide effective solutions for universities to improve their intercultural communication skills and meet the trend of Business English development, thereby promoting their success in cultivating students’ intercultural communication skills.

Keywords


Business English teaching in college; Cross-cultural communication ability; Students.

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References


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DOI: http://dx.doi.org/10.18686/ahe.v7i36.12720

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