Abstract
With the rapid development of Internet technology, we-media, represented by microblog, Douyin, wechat subscription number, etc., began to enter the daily life of college students. We-media got rid of the normative shackling of traditional media, presented the characteristics of decentralization and strong interaction, and was deeply loved by college students, and brought profound impact on their thoughts and life. In this context, the ideological and political work of college students needs to be adjusted and innovated, not only to ensure the orderly progress of ideological and political work, but also to comprehensively improve the quality of ideological and political education work. In the era of we-media, the innovation of ideological and political education of college students should not only meet the needs of ideological progress of contemporary college students, but also cater to the characteristics of college students’ interests and maintain their enthusiasm for learning. This paper will analyze the behavior characteristics of college students in the era of we-media, and discuss the innovative strategies that can be adopted in the ideological and political education of college students. This paper holds that the innovation of ideological and political education for college students, on the one hand, needs to improve the professional quality of college ideological and political educators, on the other hand, it should also improve the management ability of students themselves, not only to give play to the personalized dissemination of information from the media, but also to actively supervise the network public opinion environment of the university, so as to promote the growth of students.
Keywords
We media; College students; Ideology and politics; Educational innovation
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