A Case Study on the Intercultural Communication of Chinese Culture from the Perspective of Cultural Identity
Abstract
With the continuous advancement of technology and globalization, short videos have become an important way of cultural communication and the spread of Chinese culture has ushered in new possibilities. Nowadays, the influence of Chinese culture is expanding at home and abroad. Therefore, this paper specifically studies the videos related to Dianxi Xiaoge, an online blogger, from the perspective of cultural identity, with the aim of analyzing the reasons and strategies for the success of these videos in cross-cultural communication and exploring the importance of their existence.
Keywords
Cultural identity; Chinese culture; Cross-cultural communication
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DOI: http://dx.doi.org/10.18686/ahe.v8i1.12802
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