Research on Tourism Talent Cultivation Strategies of Colleges and Universities in the Context of Culture and Tourism Integration

Abstract

China’s tourism has entered a new era, which requires a large number of high-quality tourism management talents. However, the current training mode of tourism talents in colleges and universities is not adapted to the needs of the tourism industry under the new mode, resulting in a mismatch between the quality of talent training and the transformation and development of the tourism industry. Therefore, colleges and universities must reform the ideas and policies of talent training, reconstruct the training concept, reshape the cultivation model and deepen the cooperation between schools and enterprises to meet the quality requirements of talents in the context of cultural and tourism integration.