The Specific Application of Brand Cultural Elements in Cultural and Creative Product Design

Abstract

With the vigorous development of cultural and creative industries, people pay more and more attention to the design of cultural and creative products. In this context, brand culture, as one of the core competitiveness of enterprises, plays a crucial role, especially in the design process of cultural and creative products. This paper aims to explore the specific application of brand cultural elements in the design of cultural and creative products, and strive to provide theoretical support and practical guidance for improving the quality and competitiveness of cultural and creative products. Through the analysis and summary of the practical application of brand cultural elements in the design of cultural and creative products, this paper aims to provide useful inspiration and guidance for designers and enterprises, in order to fully tap and show the unique charm of brand culture in the design of cultural and creative products, so as to give products higher value and wider market recognition.