Research on Cultural Creative Product Design Based on Regional Culture

Abstract

With the continuous development of our country’s economy, the rapid rise of cultural and creative industries has made outstanding contributions to the economic growth. Although the development time of China’s industry since its derivation is still short, it has achieved good results, which has also aroused the attention and concern of all sectors of society. In this regard, under the background of the new era, it is necessary to promote the design of cultural creative products, so that the public can feel the connotation and charm of culture through cultural creative products, and cultural creative products based on regional culture can not only highlight the characteristics of regional culture but also give cultural creative products a different kind of beauty. In this regard, this paper has carried out an in-depth study on the design of cultural creative products based on regional culture.