Graphic Advertising Design Visual Impact Enhancement Strategy

Abstract

As an important means of visual communication, the design effect of print advertising directly affects the efficiency of advertising information transmission and the acceptance of the audience. As the core element of print advertising design, visual impact is very important to enhance the attractiveness and influence of advertising. This paper first analyzes the importance of visual impact in print advertising design, and then discusses the key elements of print advertising design, and on this basis, puts forward the strategy to enhance the visual impact of print advertising design.