Research on Practice Teaching Reform of E-commerce Specialty in Colleges and Universities Under the Background of “Mass Entrepreneurship”

Abstract

With the rapid economic and social development in our country, “mass entrepreneurship and innovation” have become an important force to promote economic growth. In the face of the new situation, higher education is also undergoing deepening reform to meet the new requirements of economic and social development for talents. As a new interdisciplinary discipline, e-commerce emphasizes the training of applied, composite and innovative entrepreneurial talents with The Times. However, the existing teaching of electronic commerce is too theoretical and divorced from practice, which is difficult to meet the requirements of employers for compound talents. To reform the practice teaching of e-commerce is an urgent need to adapt to the requirements of “mass innovation” and realize the transformation of the profession. This paper will analyze the current situation and reasons of practical teaching of e-commerce major, explore how to carry out practical teaching reform to promote professional transformation and strengthen students’ employment and entrepreneurship ability.