Research on the Application of Digital Media Art in Film and Television Animation

Abstract

This paper aims to explore the application of digital media art in film and television animation. Through literature review method and case analysis method, the significance and practical application of digital media art in film and television animation creation are deeply analyzed. The research shows that digital media art provides a new form of expression and creative means for film and television animation creation, greatly enriches the visual presentation effect of film and television animation, and enhances the artistic value and commercial value of film and television animation. The integration of digital media art and film and television animation has promoted the rapid development of film and television animation industry, bringing more shocking and immersive visual experience to the audience.