Subject Generalization and Path Reconstruction: A Study on the Translation and Introduction of Qingdao Urban Tourism Resources in the Context of Self Media

Abstract

In recent years, self media platforms have developed rapidly, and with the generalization of communication subjects, everyone has become a pan journalist under Michael Schuderson’s pen. With the operation mode of everyone can create and everyone is a director, and various memes that are rapidly updated and iterated, many self media platforms are rapidly expanding their users and seizing the blue ocean market. At the same time, in order to promote the recovery of the tourism industry and promote famous tourist attractions, local cuisine, and other geographically distinctive tourism resources to the world, many self media creators use bilingual translation to introduce domestic cities, attracting international tourists through interesting stories and beautiful and accurate translations. This study takes the development of self media as the background and the coastal city of Qingdao as an example to analyze from the perspectives of current situation, translation difficulties, and strategies, in order to provide theoretical reference and guidance for domestic tourist cities to enhance their tourism resource translation capabilities.