Arts Sponsorship and Corporate Social Responsibility: The Company Supports the Evaluation of Motivation and Effectiveness of Artistic Projects

Abstract

At the beginning of the 19th century, the concept of the combination of enterprise and art has been put forward, in order to connect the enterprises willing to do sponsorship activities and the art groups or art institutions that need these sponsorship, countries and enterprises in the world began to set up art protection and sponsorship institutions. Especially in this century known as the “culture century”, more companies began to care about the concept of corporate social responsibility. This paper mainly analyzes the motivations behind corporate support for art projects and evaluates the results achieved.