Research on Packaging Design of Cultural Travel Products from the Perspective of Digital Technology

Abstract

This study aims to explore the application of digital technology in the packaging design of cultural travel products to meet the growing consumer demand and market competition. Through the effective application of digital technology in the packaging design of cultural travel products, the innovation of product packaging, personalized customization ability and user experience can be improved, so as to enhance the market competitiveness of products. This study first analyzed the current application status of digital technology in packaging design of cultural travel products, and then discussed the specific application points of digital technology such as AR and VR in packaging design on this basis. Finally, through case analysis and product display, the practical application effect of packaging design of cultural travel products from the perspective of digital technology was expounded. It is hoped that this study can provide reference and reference for the digital transformation in the field of packaging design of cultural and tourism products, and promote the sustainable development and innovation of the industry.