Research on the Practice and Enhancement Strategy of Brand Building for Student Work in Foreign Language Majors in Universities—Taking the School of Foreign Languages at Sichuan Normal University as an Example

Abstract

With the promotion of the "the Belt and Road" strategy, there is a stronger demand for high-end foreign language talents. In the new era, if foreign language majors in colleges and universities want to achieve the goal of educating people, the student work brand project is one of the important focuses. Therefore, the article introduces the practice of building a “three-dimensional empowerment” brand for foreign language majors, including the “Foreign language festivals”, the “Vocational skills competitions”, and the "Foreign language Bangbangbang" volunteer service project. Secondly, the article analyzes the characteristics of the "three-dimensional empowerment" student work brand in foreign language majors. Once again, the article elaborates on the value and significance of the "three-dimensional empowerment" student work brand building. Finally, the article proposes strategies for enhancing the brand building of student work in foreign language majors, including strengthening integration with the fi rst classroom, enriching activity design, adapting to the development needs of students in the new era, leveraging online resources, increasing ideological and political work in brand building, focusing on integration and promotion, strengthening theoretical research related to brand building, and promoting the transformation of educational model achievements.