Discussion on the Optimization Strategy Analysis of News Gathering and Editing under the Environment of Integrated Media

Abstract

Media integration needs to be transformed from many aspects, such as thinking concept, organizational structure, content product, operation management, etc. In the specific process of integration, it is bound to involve all-round innovation of news gathering and editing. Among them, traditional news gathering and editing emphasizes that each department performs its own duties, has a clear division of labor, and each department gives full play to its strengths, which is conducive to improving the quality of news gathering and editing. In the era of media integration, the change of communication environment and the acceleration of communication pace require the transformation of the single news gathering and editing concept, and the traditional thinking of independent division of labor into the concept of integration in the era of media integration. This study focuses on the optimization strategy of news gathering and editing under the integrated media environment, and discusses the specific measures of data-driven news selection and planning, the diversifi cation of all-media coverage, the use of social media platforms, and crossdepartmental cooperation and skill training.