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The Development of China Animation Industry from the “China School”

Jing Yang

Abstract


Innovation and development is the core force of competition in animation industry, which is of great significance to brand shaping, industry standardisation and even industry survival. The innovation of “China school” is particularly important for the innovative development of Chinese animation industry and the shaping of national brand. This paper attempts to study the innovative development of Chinese animation industry by reviewing the “China school” and innovating the “China school”.

Keywords


Animation; China school; Chinese animation industry; Innovative development

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References


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DOI: http://dx.doi.org/10.18686/ahe.v8i4.13295

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