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A Study on the Impact of Exploitative Marketing on Children and Strategic Responses

Xiaohan He, Shichang Sha, Ping Li, Chaoyang Hu, Zhiqin Chen, Yuheng Zhu, Zili Meng, Zihao Wang

Abstract


Exploitative marketing targeting children has long been a subject of societal controversy because of its potential negative impacts on young consumers’ cognition, behavior, and psychological development, thus attracting widespread attention. This review explores the current state, causes, and possible solutions to exploitative marketing practices aimed at children.

Keywords


Exploitative marketing；Children；Psychological manipulation；Health impacts；Social intervention

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References


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DOI: http://dx.doi.org/10.18686/ahe.v8i5.13462

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