Hotel Product Design and Innovation Based on Consumer Behavior

Abstract

With the continuous change of consumer demand and the rise of personalized trend, the hotel industry is facing unprecedented challenges and opportunities. This paper explores the importance of hotel product design and innovation based on consumer behavior, including how to meet this challenge by improving user satisfaction and loyalty and enhancing the competitiveness of the hotel brand. This paper proposes two main design methods: applying the principles of consumer psychology and using data analysis to predict consumer demand, and explores two innovative paths: introducing intelligent services and developing green and sustainable products to provide strategic guidance and inspiration for the hotel industry.