The Value and Practice of Integrating Chinese Excellent Traditional Culture into Broadcast Teaching

Abstract

At present, our country's excellent traditional culture is gradually Renaissance, integrating Chinese excellent traditional culture into the broadcast host teaching can improve the broadcast host major students' cultural literacy effectively, but also realize our country's excellent traditional culture inheritance and development. In addition, it is also necessary to consider how to meet the spiritual and cultural needs of professional students, so as to refl ect the practical value of integrating excellent traditional Chinese culture into the teaching of broadcasting and hosting majors. In this regard, colleges and universities need to carry out in-depth analysis of the existing problems of broadcasting and hosting teaching, and integrate Chinese excellent traditional culture into the practical measures of broadcasting and hosting teaching, so as to realize the better inheritance and development of Chinese excellent traditional culture.