Promoting Reading in a Multicultural World: Strategies for University Libraries

Abstract

In an era characterized by rapid technological advancements and increasing cultural diversity, libraries have a unique opportunity to promote reading and foster a love of learning. This article examines effective reading promotion strategies within university libraries, particularly in the context of multiculturalism. By combining traditional methods with innovative digital approaches, libraries can encourage a wider range of individuals to engage with literature and develop a lifelong appreciation for reading. This includes utilizing digital platforms for cultural interaction, social media for outreach, and targeted reading initiatives for special groups. Through these eff orts, libraries can not only contribute to the preservation of cultural heritage but also promote inclusivity and intellectual growth within their communities.