Research on the Creation of Sales Websites for Guilin Speciality Products in Overseas Markets

Abstract

With the development of the economy, the foreign sales of China’s special products play an increasingly important role in the development context of rural revitalisation. In the past, people’s understanding of the sales of special products is limited to domestic and brick-and-mortar sales, which leads to some of China’s special products are restricted to overseas sales, which results in some of China’s less economically developed areas of special products most of which can only be sold domestically, and very few of them have a more convenient channel to sell abroad. This paper describes the feasibility of creating an overseas sales website for special products in key helping areas in China by analysing the current situation of research on special products in China, website promotion, customer service, and data analysis, etc. It is expected that such a website can promote the overseas sales of special products in economically underdeveloped areas, thus further promoting the revitalization of China’s countryside.