Research on the Application of Generative Artificial Intelligence in Visual Communication Design in the Era of New Media

Abstract

With the rapid development of new media technology, the rise of generative artificial intelligence (AIGC) is leading the field of visual communication design into a new era of change. Focusing on this era background, this paper deeply analyzes the current application state, technological innovation and creative exploration of AIGC in the field of visual communication design, and looks forward to its future development direction. Through a careful review of AIGC's practice cases in image creation, typesetting automation, personalized customization and other dimensions, it provides valuable insights and guidance for the innovation and progress of visual communication design, and helps this field to continuously explore new boundaries of art and technology.