Research on the Evolution and Response of Network Public Opinion in Colleges and Universities from the Perspective of 4R Crisis Management

Abstract

With the rapid development of the information age,the management of network public opinion in colleges and universities has become more and more critical.From the perspective of 4R crisis management,this paper aims to deeply explore the dynamic characteristics of university network public opinion in the process of evolution,analyze the problems existing in the emergency management of university network public opinion from the four stages of Reduction,Readiness,Response and Recovery,and put forward corresponding countermeasures.In the reduction stage,the weak sense of crisis,the lack of network moral education and the defects of technology construction are the main problems.The preparatory stage involves the lack of crisis management plan and the lack of monitoring mechanism;in the reaction stage,there are problems of asymmetric information dissemination and inactive information release.The recovery phase lacks management of long-term impacts.The research results emphasize the guiding role of 4R crisis management perspective in the management of network public opinion in colleges and universities.