Exploration of Chinese Character Cultural Creative Design and Overseas Promotion Strategies from the Perspective of Cultural Communication

Abstract

This paper is based on the theme of cultural and creative design and overseas promotion of Chinese characters. Through on-site field visits and online survey questionnaires, relevant data was collected to further understand user needs. A suitable innovative design approach and promotion strategy were explored specifically for overseas regions. The aim is to make Chinese character cultural and creative products an important medium for other countries to understand Chinese characters and contemporary China, and maximize their role as a bond and bridge, promoting the development of Chinese character culture overseas.