The Influence Mechanism and Coping Strategies of Digital Technology on Cultural Landscape Tourism

Abstract

The development of digital technology in the new era has had a profound impact on cultural landscape tourism. Digital technology provides tourists with more information and ways to engage. Through mobile apps, virtual reality and augmented reality technologies, travelers can obtain richer and more accurate destination information, broadening the boundaries of travel experience. Digital technology has changed the way tourism is marketed and sold. The rise of social media and online travel platforms has made tourism products and services more visible and customizable, and the operation and promotion of the tourism industry is also facing new challenges and opportunities. However, the rapid development of digital technology has also brought some challenges. Information overload, privacy security and digital divide pose a threat to the development of cultural landscape tourism.