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A Multi-modal Discourse Analysis From the Perspective of Visual Grammar Theory:A Dog’s Tale

Huixia Hou, Xiaoyu Cao

Abstract


With the theory of Visual Grammar Theory, including representational meaning, interactive meaning and compositional meaning, as the theoretical foundation, this paper delves into how the movie poster uses multi-modal discourse to promote the movie by analyzing the poster of the movie A Dog’s Tale.The result shows that multi-modal discourse in the movie poster such as colors, picture and words, etc. constitutes a complete multi-modal movie poster.To analyze multi-modal discourse analysis in movie poster is to explore the characteristics of the movie using diff erent modals to convey meanings and to extend the practical value of the theory of multi-modal discourse analysis in the movie poster, which is to attract public attention and realize the effect of promoting the movie.

Keywords


Visual Grammar Theory; Multi-modal discourse analysis; A Dog’s Tale

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References


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DOI: http://dx.doi.org/10.18686/ahe.v8i10.13996

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