The Dissemination Efficiency Ofi deological and Political Education Discourse in Colleges and Universities has Been Enhanced in the New Media Environment

Abstract

This study focuses on the improvement paths of the dissemination efficiency of ideological and political education discourse in colleges and universities in the new media environment. By analyzing the impact and opportunities of new media technology on the traditional ideological and political education discourse system, it explores the optimization paths of discourse innovation, platform construction and dissemination strategies. The research shows that by integrating new media tools such as social media and short videos to construct a dissemination system, It can significantly enhance the affinity, coverage and guiding power of discourse. Practice shows that universities adopting the “hot topic guidance + immersive experience + precise push” model have improved students' recognition of ideological and political education and enhanced the efficiency of online public opinion guidance. This research provides theoretical support and practical paths for the reconstruction of the discourse power of ideological and political education in universities in the new media era.