Analysis of Destination Branding Construction under the Background of Global Tourism Development

Abstract

In the increasingly competitive environment, brand building is particularly important, which is an important means and way to improve competitiveness. Under the background of global tourism development, actively doing a good job in destination branding construction can attract more tourists and promote regional economic development. However, the emphasis on brand building in destination marketing in China is not enough, which hinders the development of destination tourism. Therefore, based on the background of global tourism development, this paper discusses the construction of destination brand and puts forward effective measures, hoping to give reference to relevant researchers, promote the sustainable development of destination tourism and create new economic growth points for the local area.