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How to Cultivate the Culture of Innovation and Entrepreneurship in Universities in the Era of New Media

Jinxia Zhang, Kehan Liu, Shuyu Li

Abstract


New media technology has brought lots of convenience to the cultivation of innovation and entrepreneurship culture of college students, can significantly improve the effectiveness and pertinence of cultural cultivation. In order to further improve the quality of the cultivation of innovation and entrepreneurship culture, colleges and universities should analyze the opportunities and challenges of the new media at present, and use new media technology to cultivate college students’ innovation and entrepreneurship awareness, disseminate knowledge of innovation and promote entrepreneurial practice. And then enrich the cultivation path of university innovation and entrepreneurship culture.

Keywords


New media; Innovation and entrepreneurship culture; Innovation and Entrepreneurship Education

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References


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DOI: http://dx.doi.org/10.18686/ahe.v9i3.14157

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