The Influence of Alipay Ant Forest on Environmental Protection Consciousness of College Students in Guangzhou

Abstract

Alipay ant forest uses Internet social media and sensor positioning technology to realize the organic combination of online scene and offline scene. Users who use Alipay for payment and settlement business can convert offline physical low-carbon consumption behavior into online forest tree-planting public welfare activities. Ant forest has promoted the low carbon concept in the form of games and aroused the public's enthusiasm to participate in environmental protection activities. Therefore, this article takes the college students in Guangzhou as investigation object, through the analysis of Alipay ants forest to enhance college students' environmental awareness and the cognition of low carbon concept among college students, to ensure that students in abiding by the rules of Alipay ants forest game process. It can promote the environmental protection low carbon life habit, and set up the idea of low carbon consumption, so as to realize harmonious coexistence between man and nature.