Cultivation Mechanism of International Communication Talents through the Integration of Cultural Tourism IPs into Professional Courses

Abstract

This study explores how higher vocational colleges can integrate cultural tourism intellectual property (IP) into professional courses to cultivate international communication talents. With the continuous integration of culture and tourism in China and the growing emphasis on vocational education internationalization, cultural tourism IP has become a key driver for talent development. The study examines the current challenges and gaps in existing curricula, proposing a framework that includes training objectives, curriculum integration, implementation strategies, and evaluation systems. By embedding cultural tourism IPs into course design, the mechanism enhances students’ global communication skills, intercultural literacy, and digital media innovation, providing a practical model for strengthening international communication talent cultivation under the “culture + tourism + communication” framework.